NBC doesn’t want sports to be overshadowed by streaming services

NBC doesn't want sports to be overshadowed by streaming services
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NBCU is currently selling its high-profile ‘Sunday Night Football.’ Credit: Courtesy NBCSports It would seem, given the pent-up demand for live sports amid pandemic lockdowns, NBCUniversal wouldn’t need to convince advertisers just how desperate viewers are for the return of their favorite leagues. But the peacock is going out […]

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